1t.org
World Economic Forum
Many tree conservation programmes around the world are under-funded, disconnected and unaligned, preventing effective funding and policy support.
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The World Economic Forum and Salesforce wanted to change this by creating a new platform to unite tree conservation groups globally, and amplify the conservation, restoration and growth of one trillion trees by 2030.
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Brief: Create the identity, messaging, communications strategy, and the production of a platform that would connect, empower and enable the global reforestation community, governments and key decision makers.
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This was also followed by ongoing maintenance of all editorial and social content.
CLIENT
The World Economic Forum, the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas.
MY ROLE
Client Account Director
Coalition Liaison
Project Manager
AGENCY
MSQ Sustain
FORMATS
Brand identity, Campaign guidelines and toolkits, Website, Editorial, Social assets, Brand templates
OUTCOMES
The platform has now launched regional efforts to help amplify its global objective. So far. 29 global companies have pledged to join the movement, over 3.5 billion trees have been conserved, restored, grown.
LOOK AND FEEL
SOCIAL
